Sandy McGill, BMW Designworks lead designer for color and materials, made her comments in relation to a recent study that shows that white-colored cars have toppled black-colored cars as the most popular choice in the U.S. According to the study, about 20 percent of new cars bought in 2011 were white, the indirect result of iconic Apple products including the white iPhone, iPods and iPads.
“Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” explains McGill.
How fun is that?